Getting full value from digital
How important is the internet to your business? Well here's some interesting insights:
- In 2005, the value of UK sales over the Internet was £103 billion (Office of National Statistics).
- Online shopping is set to quadruple by 2020 when it will account for almost 40% of all retail sales (USWITCH.com).
- 55% of UK businesses believe the Internet has had a 'revolutionary or substantial impact' on their business (CBI & Google).
- 50% believe that adapting to their customers' internet behaviour will be crucial to the success of their business in the next 3 years (CBI & Google).
So let's say that the internet is important, maybe even crucial to your business. So why is there so much trial and error? 50% of all businesses say they have taken an experimental approach online (CBI and Google).
In our view, it boils down to measurement – if you don’t measure what you are doing properly, you can’t evaluate its effectiveness and you won't learn from your mistakes. Getting full value from digital means paying attention to details like these and knowing how to make changes and improvements.
