Getting full value from digital

How important is the internet to your business? Here's some interesting insights: In 2005, the value of UK sales over the Internet was £103 billion (Office of National Statistics). Online shopping is set to quadruple by 2020 when it will account for almost 40% of all retail sales (USWITCH.com). 55% of UK businesses believe the Internet has had a 'revolutionary or substantial impact' on their business and 50% believe that adapting to their customers' internet behaviour will be crucial to the success of their business in the next 3 years (CBI & Google).

Ok. The internet is important, very important, crucial in fact. So why is there so much trial and error? 50% of all businesses say they have taken an experimental approach online (CBI and Google).

In our view, it boils down to measurement – if you don’t measure what you are doing properly, you can’t evaluate its effectiveness and you won't learn from your mistakes. Getting full value from digital means paying attention to details like these and knowing how to make changes and improvements.

Here’s how we can help you:

• Strategic and tactical improvements to incumbent internet operations
• Website and customer audits, focus groups and usability testing
• Full service digital design and communications
• Digital marketing workshops for staff and agencies

Please get in touch with Robert to discuss this more.