S.M.A.R.T Start

S.M.A.R.T Start is a marketing, branding and website development service to help start-up and fledgling businesses establish an immediate market presence and make sense of their marketing needs right from the word go.

We have worked with lots of entrepreneurs starting their own businesses who want to promote their new business intelligently and cost-effectively. Some have very clear requirements while others don't know where to begin.

Some common questions that we've become good at answering:

  • How do I get best value for money from marketing?
  • How do I identify the most effective ways to promote my business?
  • How will I convey our company values to our customers?
  • Can a website really help promote my business?

Our S.M.A.R.T Start service answers these questions and more, giving businesses a platform to get started. Essentially, it's a marketing planning service backed up with solid creative delivery. You can choose specific elements of the service or commission the whole package at a discounted rate.

Our services in more detail

Marketing & Communications Strategy

There are no silver bullets in marketing but knowing what to do, when to do it, who to target and how can make a huge difference to start up businesses.

Approx £500 +VAT for:

  • Help you identify how to maximise your proposition to customers
  • Set objectives by which to measure the success of your customer communications
  • Identify the most effective ways to promote your business.

Brand Identity & Stationery

A brand represents how people think about your business. It helps customers in their decision-making, creating a perceived knowledge of what they are going to buy - before they buy it:

Approx £2,000 +VAT for:

  • Mood boards which communicate use of fonts, colours, logo, tone of voice, language and photography style
  • Your brand identity
  • Artwork for business cards (up to 5 staff names), headed paper and compliment slips
  • 200x business cards and letterheads - always printed on recycled paper

Website

Most of our clients ask for a website to act as an immediate 'shop window'. This service provides you with an initial web presence, which you can easily build upon down the line.

Approx £2,000 +VAT for:

  • Basic web strategy and content plan.
  • Design and build of website (which you can maintain yourself via a Content Management facility). We will provide the training for this too.
  • Website optimisation for natural search engine listings.
  • Website tracking set-up with Google Analytics